Meet Wen-Jay

Wen-Jay Ying, Owner and Founder of Local Roots NYC

Starting Local Roots NYC at the age of 26, Ying was awarded Entrepreneur of the Year by Mayor Bloomberg for neighborhood development through her work at Local Roots NYC. She is an alumni of The Good Work Institute, speaks at the International Culinary Center Farm to Table Program, and is a contributing editor to Pot Luck Journal.

She was a special guest invited to attend the 50th year anniversary UN Global Goals Gala due to her work in the field of sustainability and agriculture. Quoted in the NY Times and Huffington Post on food topics, Ying and has a weekly radio show called Food Stripped Naked where she converses with chefs, farmers, and others involved in the food system. You can explore more of her entrepreneurial journey on the show Hustle where she’s featured as a leading entrepreneur in NYC.

Wen-Jay loves to share her ideas on local communities and honoring different forms of capital which she believes can create deep connections and positive change in our world. She believes small businesses can change the world by being mindful, community organizers and producing high quality products and services.

Entrepreneurs and small business owners do not have a choice but to feel inspired and invigorated by new ideas and creating change. By taking what is presented to us, we can pioneer a new path of "better." She has played the bass and violin in various bands, loves to converse with strangers, travel to near and far away lands, and hike in Upstate NY or walk endlessly throughout NYC.