From Soil to City

Local Roots NYC connects New Yorkers with freshly picked organic produce from local farms and well-made, hand crafted small batch provisions through fun and community oriented markets

In 2011, Local Roots NYC founder Wen-Jay Ying had a vision to build a strong connection between New Yorkers and local farmers that accommodated both ends of the food chain. If we could create a type of market that was more aligned with the busy life of New Yorkers and absorbed much of the logistical work for farmers so they could spend more time on the field, then we could help turn the local food movement into a sustainable, profitable industry.

This alternative way of picking up groceries would be more convenient than supermarkets stocked with low cost but poor quality foods; our markets would be fun, social, and educational – creating a community and farm to table experience that knows their farmers and neighbors as opposed to the anonymity of grocery stores.

As of 2015, we are proud to now serve over 650 households in over 16 neighborhoods with local, sustainable food through the Local Roots CSA and support 15 local farmers and over 20 small batch producers. Now with our pop up shop in the historic South Street Seaport, we’re able to provide our community with a wide array of products to support their sustainable lifestyle: from small-batch, preservative free snacks to all natural, handmade soaps.

The future of Local Roots NYC is greatly influenced by the needs of our community and producers, and grounded in principles of integrity, innovation, and passion. We want to ensure we don’t take short cuts and that we avoid buzzwords and fads. Our passionate team consists of  New York City residents who are deeply involved in the local food system; from urban farmers to youth food educators, food is what we love. We’ve been called the next generation of CSAs and were proud recipients of the 2013 Entrepreneur of the Year Award by New York City for enhancing neighborhoods and local economies.

If we had to state our mission statement in one sentence, it would be that exploring, cooking, and eating local food has made our lives happier and better and we hope to share this joy with others.

Watch our video on NY1 here!


Local Roots NYC Wen-Jay Ying

Wen-Jay Ying
[email protected]
Founder and Program Director

Starting Local Roots NYC at the age of 26, Ying was awarded Entrepreneur of the Year by Mayor Bloomberg for neighborhood development through her work at Local Roots NYC. She is an alumni of The Good Work Institute, speaks at the International Culinary Center Farm to Table Program, and is a contributing editor to Pot Luck Journal. She was a special guest invited to attend the 50th year anniversary UN Global Goals Gala due to her work in the field of sustainability and agriculture. Quoted in the NY Times and Huffington Post on food topics, Ying and has a weekly radio show called Food Stripped Naked where she converses with chefs, farmers, and others involved in the food system.

Wen-Jay loves to share her ideas on local communities and honoring different forms of capital which she believes can create deep connections and positive change in our world. She believes small businesses can change the world by being mindful, community organizers and producing high quality products and services. Entrepreneurs and small business owners do not have a choice but to feel inspired and invigorated by new ideas and creating change. By taking what is presented to us, we can pioneer a new path of “better”. She has played the bass and violin in various bands, loves to converse with strangers, travel to near and far away lands, and hike in Upstate NY or walk endlessly throughout NYC. Wen-Jay has a sidekick corgi – who doesn’t love a corgi?

Cool Hand Wuji

Mascot and all around great dude

Wuji is a corgi that keeps his cool in almost all situations. He loves quince and apples but of course indulges in the occasional pork taco. Corgis by nature are herding dogs; he has been to many farms and loves romping around with farm animals.











Past Staff

Local Roots NYC Kris De la Torre

Kris De La Torre

CSA in the Classroom Educator and Events Coordinator

Kris believes in the ability of sustainable food and farming to rebuild communities, cultural traditions and healthy eating habits. She’s often pedaling from urban farm to the weekly CSA pickup. After managing a nightclub in Dubai, making cheese in Laos, working as a monger at Murray’s Cheese, pouring a pint at 61 Local and apprenticing at Blue Hill at Stone Barns it feels great to use her past experiences to contribute to the CSA. She currently hosts monthly wine tastings by the grape varietal, a monthly one-pot community dinner and acts as a rep for Palmer Vineyards in the North Fork. If she isn’t on the farm or at the dinner table, look for her at LaGuardia on her way to somewhere she can speak Spanish, sipping a delicious glass of Mosel Valley Riesling or a funky, sour beer.

Email Us: [email protected]
Stalk Us: @localrootsnyc
Shop At Our Store: 207A Front Street at the Fulton Stall Market, between Beekman and Fulton, 12-4pm

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