Local Roots NYC is built on a value system that honors high quality foods, community, local economies, innovation, transparency, convenience, and authenticity.
In 2011, Local Roots NYC founder Wen-Jay Ying had a vision to build a strong connection between New Yorkers and local farmers that accommodated both ends of the food chain. If we could create a type of market that was more aligned with the busy life of New Yorkers and absorbed much of the logistical work for farmers so they could spend more time on the field, then we could help turn the local food movement into a sustainable, profitable industry.
This alternative way of picking up groceries would be more convenient than supermarkets stocked with low cost but poor quality foods; our markets would be fun, social, and educational – creating a community and farm to table experience that knows their farmers and neighbors as opposed to the anonymity of grocery stores.
As of 2015, we are proud to now serve over 650 households in over 16 neighborhoods with local, sustainable food through the Local Roots CSA and support 15 local farmers and over 20 small batch producers. Now with our pop up shop in the historic South Street Seaport, we’re able to provide our community with a wide array of products to support their sustainable lifestyle: from small-batch, preservative free snacks to all natural, handmade soaps.
The future of Local Roots NYC is greatly influenced by the needs of our community and producers, and grounded in principles of integrity, innovation, and passion. We want to ensure we don’t take short cuts and that we avoid buzzwords and fads. Our passionate team consists of New York City residents who are deeply involved in the local food system; from urban farmers to youth food educators, food is what we love. We’ve been called the next generation of CSAs and were proud recipients of the 2013 Entrepreneur of the Year Award by New York City for enhancing neighborhoods and local economies.
If we had to state our mission statement in one sentence, it would be that exploring, cooking, and eating local food has made our lives happier and better and we hope to share this joy with others.
Press and Other Love
Our Founder is New Yorker Of the Week For NY1!
Watch a profile of Local Roots markets on NY1 here!
Entrepreneur of the Year by Mayor Bloomberg
Martha Stewart American Made Finalist in Food Category
One’s to Watch by Cherry Bombe Magazine
Slow Food, Slow Growth: Emotional Capital and the Challenges of Large-Scale Solutions for Small-Farm Food Philosophies, Huffington Post
10 Favorite CSA and Farm Shares In The Country, Blackboard Eats
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