From Soil to City

Local Roots NYC is built on a value system that honors high quality foods, community, local economies, innovation, transparency, convenience, and authenticity.
We are a movement towards a happier, more convenient, and engaging way to shop and connect with our food by supporting local food producers.

In 2011, Local Roots NYC founder Wen-Jay Ying had a vision to build a strong connection between New Yorkers and local farmers that accommodated both ends of the food chain. If we could create a type of market that was more aligned with the busy life of New Yorkers and absorbed much of the logistical work for farmers so they could spend more time on the field, then we could help turn the local food movement into a sustainable, profitable industry.

This alternative way of picking up groceries would be more convenient than supermarkets stocked with low cost but poor quality foods; our markets would be fun, social, and educational – creating a community and farm to table experience that knows their farmers and neighbors as opposed to the anonymity of grocery stores.

Starting this small business with no investment money and just a dream, Wen-Jay has slowly but steadily built a trusted brand that now serves over 750 weekly members through our 23 markets and support 15 local farmers and over 20 small batch producers. Her experience as an Americorps VISTA at a food justice nonprofit Just Food, working at an upstate orchard, and spending many early mornings setting up farmers markets has given her the experience to create a reimagined CSA model that equally meet the needs of New Yorkers and our regional farmers.

The future of Local Roots NYC is greatly influenced by the needs of our community and producers, and grounded in principles of integrity, innovation, and passion. We want to ensure we don’t take short cuts and that we avoid buzzwords and fads. We’ve been called the next generation of CSAs and were proud recipients of the 2013 Entrepreneur of the Year Award by New York City for enhancing neighborhoods and local economies and named New Yorker of the Week by NY1.

If we had to state our mission statement in one sentence, it would be that exploring, cooking, and eating local food has made our lives happier and better and we hope to share this joy with others.


Press and Other Love

Our Founder is New Yorker Of the Week For NY1!
Watch a profile of Local Roots markets on NY1 here!
Entrepreneur of the Year by Mayor Bloomberg
Martha Stewart American Made Finalist in Food Category
One’s to Watch by Cherry Bombe Magazine
Slow Food, Slow Growth: Emotional Capital and the Challenges of Large-Scale Solutions for Small-Farm Food Philosophies, Huffington Post
10 Favorite CSA and Farm Shares In The Country, Blackboard Eats


Neighborhood Achievement Awards Local roots NYCMartha Stewart American Made BadgeBFNYC-2015-Campaign-logo-LG





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